The Force Behind
Dot Slash was founded in 2002 by four post graduate computer scientists (Raldo Loots, Werner Swiegers, Attie Gelderblom, Schalk Pretorius) as an initial part time business. It then evolved from the early days of a web development and design firm to the current scope of full digital integration, complemented by a team of project managers, developers, designers and online marketing professionals.
Our portfolio of over a hundred clients, which includes Junk Mail Publishing, The University of Johannesburg, Trustco Financial Services and Britehouse speaks volumes about the passion we invest in our work. We are very proud of how we integrate insights, strategy, creative ideas and technology to push boundaries and achieve great results for our clients.
Online Solutions
Building a website is not enough. Conventional wisdom says "Build a site and they will come" but the truth is your new website will join several million competitors online. With a very low internet browser-to-client conversion rate the prospect of success is even bleaker.
Companies need online strategies. Instead of taking a one dimensional view of the problem, and focus on building a website and getting X number of visitors, Dot Slash identifies and analyzes the underlying business goals to achieve the desired end result. With over 9 years of experience we know how to implement very successful online strategies.