Visitors are the fuel of any successful website. Opinions might be confident as to what exactly they do, but we have the means to research behaviour patterns quite accurately.
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Nerd Talk
Tracking useful statistics involves more than just bounce rates and conversion rates. An in depth trend analysis involves conscious efforts and user knowledge to measure and improve. Our process is well adapted to encourage measurability and pro-active handling of results.
In English
Our approach to visitor trend analysis is a high-priority item at Dot Slash.
Every company is unique. Every company's clients are unique.
On a business level, utilising visitor trends we can better understand certain trends that users of the site follow to navigate and complete tasks. This puts the site owners in a much better position to make changes that will increase conversion rates and increase ease of use.
On a technical level we can better understand what the technological trends visitors are following, whether all content and features will be accessible, whether a market exists for mobile users, etc.
Then of course, Google Analytics can also indicate whether marketing efforts are paying off or not. Giving indication to visitor growth, product popularity, and increased usage of site per individual.