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Marketing 101
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Search Engine Optimization

Search Engine Optimization (SEO)
Search Engines like Google and Yahoo will read and store your site's content on request. To ensure that these search engines remember and prioritize all the correct information, your site will have to be optimized. Because these search engines rank you between your competitors, the content on your site has to be updated and improved frequently to stay competitive. This results in SEO being an ongoing process

Keyword Research
People on the web search for a site like yours by using certain words to describe their needs. If these words uniquely identifies you or one of your offerings, it is called a keyword. In order to get more visitors, it is important to understand and know what keywords people use to find your type of services. Dot Slash will do research to ensure your site is optimized for the most popular effective keywords.

Competitor Research
It is important to understand that your competition is a lot more intense on the web. Even if your website is totally search engine friendly, it could still fall far behind. Keeping tabs on your competition's online persona is absolutely crucial. However visible your competition is on the web, Dot Slash will strive to make you even more visible.
The Power of the web
Website Optimization

Visitor Statistics
Everytime someone visits your site, we will be waiting, tracking his/her every move on your site, gaining valuable information that will later help in decision-making. So many companies try to sell diluted statistics that does not correlate with actual visits. We live in a world where it is quite normal for search engines to visit your site more than actuall people. It is therefore paramount the you are given accurate statistics that focus on prospecting clients, not technical jargon.

Website Optimization
Dot Slash keeps track of enough visitor information that we can analyze and optimize your site effectively. We'll be able to see visitor trends and focus areas, problem areas and bottleneck areas. Unlike search engine optimization, website optimization does not focus on search engines, it instead focuses on your visitors, ensuring that once they get on the site, they are guided. Basically, SEO gets visitors to your site, and website optimization guides visitors that are already on your site to become clients/customers.
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