Vast amounts of money gets wasted daily by people attempting to manage PPC campaigns themselves. Don't be one of them, have professionals do it properly.
The balancing act of price vs exposure is fragile and requires rather precise calculations. The content-score is an often overlooked factor, not even to mention the landing pages' ability to propagate the adverts' momentum.
PPC requires a very much hands-on approach to both the adverts and the call to action website pages. Dot Slash is geared and ready.
Google is the largest advertising network in the world with hundreds of millions of potential clients or customers using Google as an entry point for researching products and services and for buying online. In South Africa, Google and other search engines such as Yahoo and more recently Microsoft's Bing, together with their advertising networks, has played a major part in disrupting ad spending patterns amongst small and big ad spenders.
As a result, online is turning out to be the medium which keeps growing in ad spend in relation to other mediums, such as print, which is struggling to hold on to ad spending market share.
The main reasons for online, and especially PPC winning ground can be attributed to amongst other things; the benefit of being highly contextual at the right time, the flexibility in terms of campaign management, the very high reach of the medium, the high measurability factor and the cost effectiveness of the medium
- Passionate about Performance
The measurability of a Pay per Click campaign means that we constantly measure our efforts and tweak the campaign to ensure a true return on ad spend investment
- In House Creatives
We boast a world class in house creative team who can deliver on all requirements for a small to large Pay per Click campaign
- Frequent and Transparent Reporting
We have learned the ropes in ensuring reports can add true value in making decisions and provide this information to clients on a frequent basis
- Google, Facebook, Microsoft AdCenter
Your product or service offering will be evaluated to determine which ad networks and creative angles need to be combined across all or only selected ad networks